Topic: Advocacy

Our cancer expert explains stunning cancer-free study results – and how patients can experience the same success!

Published by on June 14, 2022 1 Comment

These recent cancer-free study results have taken the field of cancer care by storm… Because what happened in this clinical trial is usually unheard of – all of the patients who took part in the trial became cancer-free after being put on a certain type of immunotherapy that was matched to their genetics. Our team of cancer research scientists has been using immunotherapy on cancer patients with similar results for over seven years now. We pride ourselves on always staying well ahead of the curve when it comes to cancer treatments and diagnostics. And this recent study proves it – what is ‘new’ to even advanced cancer centres such as Sloan Kettering is, in fact, old news to our team! Let us explain. We have known...
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New treatments are helping patients become cancer-free!

Published by on June 11, 2022 | Share your thoughts

Being cancer-free is becoming more and more of a reality for many cancer patients, thanks to new treatments that are changing the field of cancer care! And the CTOAM team is ahead of the curve, as usual… A recent study has been making waves in the news, with good reason: each participant’s cancer disappeared, thanks to a new type of immunotherapy. Usually this kind of response rate is unheard of. But with advances in targeted treatments – like immune checkpoint inhibitors – this level of success becomes possible. CTOAM was the first to use immunotherapy in Canada! Our team has been using immunotherapy with cancer patients for over 7 years now! We were the first company in Canada to use immunotherapy on a melanoma patient...
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What is Precision Oncology…and When Should You Start Using It?

Published by on October 20, 2021 1 Comment

What is Precision Oncology? And when should you start using it in your cancer care? This is a question I get asked a LOT. Many folks wait until things go from bad to worse to start looking for newer, more effective, evidence-based cancer care options – also known as Precision Oncology. In fact, you may even be asking yourself… What the heck does Michelle actually mean by “Precision Oncology”? In a nutshell, this is what we’re referring to when we talk about Precision Oncology: 🔹 Comprehensive genetic testing: As in, a full panel that looks at at a minimum of 350 genes and, ideally, over 500. And don’t just take the raw test data that some outdated computer program generated for your doctor! If you’re...
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LIVE Webinar Series: New Cancer Treatments and How to Get Them!

Published by on October 13, 2021 | Share your thoughts

What are the new cancer treatments and how can you get them as fast as possible? That’s what my team and I are going to tell you all about in our ongoing LIVE Webinar Series! We’ve recently added some extra live webinar events to our roster… So take a look at the updated schedule and register for any upcoming events now! Click for the Webinar Schedule and Registration It’s all free for patients and loved ones. If you’ve missed any of the events and want to catch the replay (plus get some in-depth free resources, too), you can still sign up! You’ll get the recording immediately after you sign up.  We’ve been receiving a lot of positive feedback from webinar attendees: “It was a great...
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Is Cancer Hereditary? Find Out if Cancer Runs in Your Family

Published by on October 6, 2021 | Share your thoughts

Is cancer hereditary? And, why does cancer happen in younger people?  Those two questions happen to be connected… The general rule of thumb is: If someone develops cancer under the age of 50, there’s a very high chance that it’s caused by cancer-related inherited mutations. Meaning, the person was born with certain mutations and it was really just a matter of time before they developed into cancer.  (Though, if you have cancer-causing inherited mutations, it’s not 100% certain that you will develop cancer at any point in your life. It ultimately comes down to chance and other lifestyle factors.) And…this is why we offer inherited mutation testing! You may or may not know this, but Cancer Treatment Options and Management (CTOAM) also has a sister...
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How to Reduce Your Cancer Risk as You Age

Published by on September 29, 2021 | Share your thoughts

Is it possible to reduce cancer risk as you get older? You’ve probably noticed that older folks are more affected by cancer than younger people. Of course, there are many exceptions – you may even be one of them, or perhaps you know someone who developed cancer at younger age. I meet people each day who are in their 30s or 40s and, despite being the picture of health, find themselves faced with cancer. In next week’s email, I’ll reveal why and how that occurs…and what you can do about it! But first, let’s unpack this all-too-common question: Why are older people more prone to cancer? CTOAM’s cancer expert & research scientist, Alex Rolland, made a video for you to explain just that. How to...
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How “Heal Mary” Can Help You to Access Clinical Trials

Published by on September 8, 2021 | Share your thoughts

Don’t you just love it when you meet someone who’s work inspires you to your core? That’s how I felt when I had the chance to meet Cassandra Hui. Cassandra is the founder of a clinical trial platform called “Heal Mary”. Her personal story is heartbreaking – AND incredibly inspiring… Why did Cassandra start Heal Mary? When Cassandra’s mom was diagnosed with stage 4 breast cancer, Cassandra did everything she could to find help. It wasn’t long before she was confronted with the giant gap between what standard care in Canada could offer her mother and what was actually available through clinical trials. This fuelled Cassandra – out of her own need and frustration – to start an organization that could help connect cancer patients...
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LIVE Webinar! Breast Cancer: New Treatments, Research, and Advocacy

Published by on August 30, 2021 | Share your thoughts

Hope is here! You’re invited to a very special LIVE webinar this Saturday Sept. 4th at 12pm PT / 3pm ET… All About Breast Cancer: New Treatments, Research, and Advocacy This marks the first webinar in our upcoming Cancer Advocacy Webinar Series that I, Michelle Morand, will be hosting, alongside cancer expert Alex Rolland. Each webinar will focus on a different cancer type…so sign up for our newsletter to stay updated on which cancer type we will be covering next. The purpose of this webinar series is to give cancer patients and their loved ones the tools and knowledge they need to make better, more informed choices in their cancer care. And to show you how many more options you actually have, when it comes...
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Fundraising for Cancer Treatment? We Can Help You!

Published by on August 25, 2021 | Share your thoughts

I have some really exciting news to share with you… We are partnering with an amazing Canada-based online fundraising platform, called FundRazr! How does this help YOU? If you want to use my team’s Precision Oncology services to get better diagnostics and treatment options, you can use crowdfunding to pay for it! All you need to do is start your fundraising campaign through our CTOAM fundraising page.  We’ve had clients create extremely successful fundraising campaigns…that have allowed them to use our services, get better treatment asap, and gather support from their community. ❤️Like Kayleigh and Cassidy… Their incredibly successful fundraiser helped them to pay for genetic testing and personalized research from CTOAM…which also enabled them to get her super expensive treatment for free… And now...
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5 Myths About Clinical Trials for Cancer Treatment

Published by on August 18, 2021 | Share your thoughts

Find out why clinical trials for cancer treatment are so important. Take a look at these 5 common myths… And make sure YOU know the truth! So you can make the most educated decision about your cancer care. Here we go… MYTH #1: Clinical trials are inferior to standard care. TRUTH: Any clinical trial for cancer will have benefits greater than standard care. In reality, clinical trials for cancer actually provide patients with superior imaging, molecular testing, advanced chemotherapy, and surgery protocols, compared to those offered in public or standard medical facilities! And the drug being tested in a clinical trial has already gone through rigorous testing to demonstrate that it is superior to standard treatment – and should, therefore, be the preferred choice for...
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